The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Best of Health, Wellness & Pharma
Points: 90.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Best of Public Relations
Points: 90.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: CMO Pencil
Points: 90.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Best of IP & Products
Points: 90.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Service Design / Customer Experience (CX)
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Products
Points: 45.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Film / Health & Wellness
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Experiential / Customer Experience / CX
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Customer Experience / CX
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Brand Voice
Points: 45.00
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client: Mastercard
Category: Real-Time
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Physical Product
Points: 45.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Craft / Use of Technology
Points: 21.00
Certified Story Time- Super Fresh Granny
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned
Category: Craft / Writing
Points: 21.00
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá
Category: Experiential & Installations / Brand Installations
Points: 9.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Innovation & Transformation / Innovation in Film
Points: 9.00
If you're outdoors you need to protect yourself.
Agency: McCann / Lima
Client: League Against Cancer Peru
Category: Billboards & Transit / Single
Points: 9.00
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client: Mastercard
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Sustainable Development Goals
Points: 3.00
Rephrasing Parenthood
Agency: FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai
Client: Babyshop
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
EVERYBODY IN
Agency: McCann / Detroit + Momentum Worldwide / New York + Weber Shandwick / Detroit + Commonwealth McCann / Detroit
Client: General Motors
Category: Brand Transformation
Points: 3.00
Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client: Knorr
Category: Sustainable Development Goals
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Posters / Series
Points: 3.00
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond
Client: Microsoft Xbox
Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client: Heineken 0.0
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Certified Story Time- Hidden Camera Hunt
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned
Category: Craft / Writing
Points: 3.00
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Billboards & Transit / Series
Points: 3.00
Lots of Joy
Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine
Client: Walmart
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix
Category: Experiential & Installations / Brand Installations
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola
Category: Brand Voice
Points: 3.00
Fagbokforlaget Vocational Education—Design System
Agency: Scandinavian Design Group / Oslo
Client: Fagbokforlaget
Category: Editorial / Books
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Promotional / Posters - Series
Points: 3.00
FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf
Client: Oekologische Tierzucht
Category: Packaging / Specialty
Points: 3.00
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors
Category: Out of Home / Brand Installations
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola
Category: Full Length Video / Single or Series / Episodic
Points: 3.00
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors
Category: Television & VOD / Varying Length Series
Points: 3.00
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client: adidas & JD Sports / adidas Superstars trainers
Category: Utility
Points: 3.00
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client: ROM Autentic
Category: Active Engagement / Call to Action
Points: 3.00
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client: Home Centre
Category: Brand Voice
Points: 3.00
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client: Microsoft
Category: Brand Voice
Points: 3.00
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb
Category: Multi-Country or Global / Consumer / Brand
Points: 3.00
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago
Client: Milk Processor Education Program (MilkPEP)
Category: Integrated PR Campaign
Points: 3.00
Thank you, Doctors
Agency: McCann / Beograd
Client: Nedeljnik Magazine
Category: Current Event Response
Points: 3.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Current Event Response
Points: 3.00
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client: Chevrolet
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Senior Constable Laurie Fox
Agency: McCann / Melbourne + T&DA + EXIT Films
Client: Victoria Police
Category: Visual Effects / Single
Points: 3.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Best of Health, Wellness & Pharma
Award:
2021 Health, Wellness & Pharma Best of Discipline Pencil
Points:
90.00
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Award:
2021 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Mastercard
Title:
True Name
Category:
CMO Pencil
Award:
2021 CMO Pencil CMO Pencil
Points:
90.00
Client:
Mastercard
Title:
True Name
Category:
Best of IP & Products
Award:
2021 IP & Products Best of Discipline Pencil
Points:
90.00
Client:
Mastercard
Title:
True Name
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Products
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Experiential / Customer Experience / CX
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Astronomical Sales
Category:
Real-Time
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Physical Product
Award:
2021 IP & Products Gold Pencil
Points:
45.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Super Fresh Granny
Category:
Craft / Writing
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Billboards & Transit / Single
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Astronomical Sales
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Babyshop
Title:
Rephrasing Parenthood
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
General Motors
Title:
EVERYBODY IN
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Microsoft Xbox
Title:
Xbox Series X: Made From Dreams
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Hidden Camera Hunt
Category:
Craft / Writing
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Walmart
Title:
Lots of Joy
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Felix
Title:
The Climate Store
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Felix
Title:
The Climate Store
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Fagbokforlaget
Title:
Fagbokforlaget Vocational Education—Design System
Category:
Editorial / Books
Award:
2021 Design Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Oekologische Tierzucht
Title:
FrEiraum
Category:
Packaging / Specialty
Award:
2021 Design Merit Award
Points:
3.00
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
General Motors
Title:
No Way Norway
Category:
Television & VOD / Varying Length Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Milk Processor Education Program (MilkPEP)
Title:
The Swim Heard ‘Round the World
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Nedeljnik Magazine
Title:
Thank you, Doctors
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Victoria Police
Title:
Senior Constable Laurie Fox
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
